Previous Mallen Conferences
13th Mallen conference - November 4-5, 2011 - Los Angeles
(organized by Bruce Mallen, hosted by UCLA)
Thorsten Hennig-Thurau and Jason E. Squire
Collins Center for Executive Education, UCLA
Thorsten Hennig-Thurau
Suman Basuroy, Darlene C. Chisholm, Thorsten Hennig-Thurau and Mark B. Houston
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