Upcoming Conference

Upcoming Mallen Conference

The 24th Mallen Conference is planned to take place on September 15 & 16, 2022 via Zoom. The schedule of the conference is as follows (all times are Pacific Daylight Time, GMT-7 hours):


THURSDAY (Sept 15)

9:00 – 9:45 Connecting to Practice: James Toney, Founding Partner, Maximum Effort Holdings

9:45 – 9:55 Mallen Award Announcement


10:00 – 11:20 Emerging Venues for Consumption (Chair: Avri Ravid)

Alina Herting, Thorsten Hennig-Thurau, and Ronny Behrens, “Moviegoing in the metaverse”

Jason Ho, Josh Eliashberg, Charles Weinberg, and Berend Wierenga, “On enjoying watching movies in theatre versus at home: A comparative analysis”


11:30 – 12:50 Individual- and Project-Level Returns (Chair: Olav Sorenson)

Joe Cox, Daniel Kaimann, and Abraham Ravid, “Acting their age: The impact of gender and age on the wages of high-level professionals in leading roles”

Hal Vogel, “Playing with power-law curves: A new way to analyze market structures and sectors”


FRIDAY (Sept 16)

8:30 – 9:10 Emotions in the Movies (Chair: Olav Sorenson)

Jieqiong Zhang, Lanfei Shi, and Natasha Foutz,  “Pulling at the heartstrings: The analysis of movie music”


9:15 – 10:00 Connecting to Practice: Howard Hsieh, VP of Strategic Planning, Paramount Pictures


10:05 – 10:45 Emotions in the Movies continued

Ronny Behrens, Thorsten Hennig-Thurau, and Raoul Kübler, “The stories Hollywood tells us: A three-decade investigation of the influence of emotional narrative arcs in films”


10:55 – 12:35 Channels of Distribution (Chair: Avri Ravid)

Gigi Johnson, “Streaming impacts and future models of film, television, and music”

Barak Orbach, “The coming transformation of theatrical exhibition”


12:40 – 1:20 Information in Returns

Darren Filson, “Somebody knows something: Heterogeneous managerial abilities and the unconditional distribution of return-on-investment in the movie industry”



In case you want to participate, please reach out to Olav Sorenson at olav.sorenson@anderson.ucla.edu.

Olav Sorenson
S. Abraham Ravid
Thorsten Hennig-Thurau