Upcoming Mallen Conference
The 24th Mallen Conference is planned to take place on September 15 & 16, 2022 via Zoom. The schedule of the conference is as follows (all times are Pacific Daylight Time, GMT-7 hours):
THURSDAY (Sept 15)
9:00 – 9:45 Connecting to Practice: James Toney, Founding Partner, Maximum Effort Holdings
9:45 – 9:55 Mallen Award Announcement
10:00 – 11:20 Emerging Venues for Consumption (Chair: Avri Ravid)
Alina Herting, Thorsten Hennig-Thurau, and Ronny Behrens, “Moviegoing in the metaverse”
Jason Ho, Josh Eliashberg, Charles Weinberg, and Berend Wierenga, “On enjoying watching movies in theatre versus at home: A comparative analysis”
11:30 – 12:50 Individual- and Project-Level Returns (Chair: Olav Sorenson)
Joe Cox, Daniel Kaimann, and Abraham Ravid, “Acting their age: The impact of gender and age on the wages of high-level professionals in leading roles”
Hal Vogel, “Playing with power-law curves: A new way to analyze market structures and sectors”
FRIDAY (Sept 16)
8:30 – 9:10 Emotions in the Movies (Chair: Olav Sorenson)
Jieqiong Zhang, Lanfei Shi, and Natasha Foutz, “Pulling at the heartstrings: The analysis of movie music”
9:15 – 10:00 Connecting to Practice: Howard Hsieh, VP of Strategic Planning, Paramount Pictures
10:05 – 10:45 Emotions in the Movies continued
Ronny Behrens, Thorsten Hennig-Thurau, and Raoul Kübler, “The stories Hollywood tells us: A three-decade investigation of the influence of emotional narrative arcs in films”
10:55 – 12:35 Channels of Distribution (Chair: Avri Ravid)
Gigi Johnson, “Streaming impacts and future models of film, television, and music”
Barak Orbach, “The coming transformation of theatrical exhibition”
12:40 – 1:20 Information in Returns
Darren Filson, “Somebody knows something: Heterogeneous managerial abilities and the unconditional distribution of return-on-investment in the movie industry”
In case you want to participate, please reach out to Olav Sorenson at olav.sorenson@anderson.ucla.edu.


