Upcoming 29th Mallen Conference
The next Mallen Conference will take place on October 27–29 in Hamburg, Germany. Hosted by the University of Hamburg in collaboration with the Marketing Center Münster (part of Münster University), the conference will be chaired by Michel Clement (Hamburg), with Thorsten Hennig-Thurau (Münster) serving as co-chair.
The 2026 Mallen Conference will be held exclusively in person. Registration details and the conference program will be published here in advance of the conference.
If you have questions or suggestions or are interested in attending, please get in touch with the conference’s Steering Committee.
The Mallen Conference Steering Committee:
Allègre Hadida (University of Cambridge, UK), Thorsten Hennig-Thurau (University of Münster, Germany), S. Abraham Ravid (Yeshiva University, New York City, USA), & Olav Sorenson (University of California, Los Angeles, USA)
