26. Conference

(Many of) The participants of Mallen 2025.
The participants assemble at Magdalene College, Cambridge.
Conference chair Allegre Hadida with co-chair Thorsten Hennig-Thurau.
Conference chair Allegre Hadida welcomes the attendants
Allegre Hadida pays tribute to conference founder Bruce Mallen and his wife Carol.
The conference for the first time featured parallel sessions.
Sebastiano Deldre presents his contribution to Entertainment Science.
Active participation is an essential element of the Mallen tradition.
Andre Marchand presents on video games.
Abraham Oshote on category spanning.
A tour of Cambridge enriches the lunch break.
Demetrius Lewis brings large language models to Mallen.
Angus Finney dives into the changes that AI will bring for the film industry.
Angus Finney interviews super-producer Alison Owen.
The academic Mallen audience engages with the industry side of film making and marketing.
Conference chairs Allegre Hadida and Thorsten Hennig-Thurau with industry contributors Angus Finney and Alison Owen.
Dining at Magdalene College, Cambridge style.
An outside view at the dinner venue.
3 Mallen Award recipients: Conference co-chair Thorsten Hennig-Thurau with Mallen legends Josh Eliashberg and Chuck Weinberg.
Conference co-chairs Allegre Hadida and Thorsten Hennig-Thurau with Mallen legends Josh Eliashberg and Chuck Weinberg.
Story writer Simon Hall.
Barack Orbach wins the 2024 Mallen Prize.
Mallen Prize recipient Barack Orbach with conference co-chairs Allegre Hadida and Thorsten Hennig-Thurau

Conference chair Allegre Hadida welcomes the participating doctoral students at the inaugural Mallen Ph.D. symposium.
Welcome to Cambridge, says the conference chair Allegre Hadida.
Chuck Weinberg presents on how to find a great research question.
Tom van Laer works with doctoral students in a pod meeting.
Tom van Laer presents on how to position papers for top journals.
Jordi McKenzie at the empirical design.
A selfie of the faculty of the inaugural Mallen Ph.D. symposium.
Darlene Chisholm on how to get from findings to contributions.
Doctoral students at work at Mallen!
The venue of the inaugural Mallen Ph.D. symposium.
The crew of the Watersprite Film Festival finishes the program of the Ph.D. symposium.